Privacy Policy

This Privacy Policy explains how we collect, store and use the personally identifiable information and the non-personally identifiable information we and our business partners and vendors collect through various methods outlined below such as through our websites, mobile and desktop applications, emails, social media, sweepstakes and contests, online behavioral advertising, etc. By using our websites, services, applications or responding to our emails, you agree to be bound by the terms and conditions of our websites including all privacy policies. Please refer to the Table of Contents below to find information that explains how we collect and use your information and the ways in which you can protect your privacy.

Information We Collect

Personally Identifiable Information You Provide: We collect information that you voluntarily provide when you use the Services, such as when you register for our Services, participate in a survey, provide a testimonial, participate in an interactive feature or forum (such as chat features), participate in a contest, or contact us with a question, comment, or request. This personally identifiable information that you provide might include, for instance, your name, address, age, birth date, gender, email address, phone number, photo, social media account ID, zip code, education, professional experience, demographic information, information about your health and/or medical conditions, product and Services usage and preferences.

Non-Personally Identifiable Information We May Collect: Non-Personally Identifiable Information refers to information that does not by itself identify a specific individual. We gather certain information about you based upon the portion(s) of the websites that you visit. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the website’s Uniform Resource Locator (“URL”) that you just came from, which URL you go to next, what browser you are using, and your Internet Protocol (“IP”) address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (“TCP/IP”) network, such as the World Wide Web (“Web”). Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet.

Information We Receive from Third Parties: We may combine the information we collect from you with information that we receive about you from other sources, such as public databases, providers of demographic information, joint marketing partners, social media platforms, people with whom you are connected on social media platforms, and other third parties.

We, our service providers and business partners may collect information automatically from your device in a variety of ways including:

Through your browser or device: Certain information is collected by most browsers or may be automatically collected through your device with the use of a tracking code and other technology, to collect information such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, and Internet browser type and version. We use this to collect information on your activities on our websites or applications.

Through your use of a mobile or desktop application: When you download and use a mobile or desktop application of one of our business partners/service providers, they and we may track and collect application usage data, such as the date and time the application on your device accesses our servers and what information and files have been downloaded to the application.

Using cookies: Cookies are small text files stored directly on your device. We use cookies to collect information such as time spent on our websites, pages visited, the pages you view immediately before and after you access the website, the search terms you enter, and other anonymous traffic data. Cookies allow us to recognize you and personalize your experience, to facilitate navigation, and to display information more effectively. If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or to be given the choice of declining or accepting cookies from a particular site. You may wish to refer to Section 2 below on Cookies and Section 6 concerning Choices As To Your Privacy. If you do not accept our cookies, you may experience some inconvenience in your use of our websites or applications.

Using pixel tags and other similar technologies: We may use pixel tags (also known as web beacons and clear GIFs) to, among other things, track the actions of users of our websites and our email recipients, measure the success of our marketing campaigns and compile statistics about usage and response rates.

Using Adobe Flash technology (including Flash Local Shared Objects (“Flash LSOs”)) and other similar technologies: We may use Flash LSOs and other technologies to, among other things, collect and store information about your use of our websites. If you do not want Flash LSOs stored on your computer, you can adjust the settings of your Flash player to block Flash LSO storage using the tools contained in the Website Storage Settings Panel. You can also control Flash LSOs by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash LSOs, how to prevent Flash LSOs from being placed on your computer without your consent, and how to block Flash LSOs that are not being delivered by the operator of the page you are on at the time). Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications.

IP Address: Your IP Address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider. An IP Address may be identified and logged automatically in our server log files whenever a user accesses our applications or websites, along with the time of the visit and the page(s) visited. Collecting IP Addresses is standard practice and is done automatically by many websites, applications and other services. We use IP Addresses for purposes such as calculating usage levels, helping diagnose server problems, and administering the websites. We may also derive your approximate location from your IP Address.

Precise Real-Time Location Information: We may collect precise, real-time information about the location of your mobile device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s location to provide you with personalized location-based services and content, including marketing communications. You may be permitted to allow or deny the use of your device’s location by managing your location services preferences through your device settings.

Interest-Based Advertising: We may use third-party advertising companies to serve advertisements to you when you access our websites, applications or online services, based on information relating to your access to and use of other websites, applications or online services on any of your devices. To do so, these companies may use various technologies, including the placement or recognition of a unique cookie on your browser (including through use of pixel tags). They may also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop. These companies use the information they collect, as well as information received from third parties, to serve ads for us and others about goods and services that may be of interest to you when you are on our websites or on third-party properties.

Online Behavioral Advertising: Online Behavioral Advertising (“OBA”) is the practice of collecting information from web browsers so it can be used to present online advertisements that are more relevant to the user of a particular computer. We believe OBA offers consumers a much better experience of online advertising. When a consumer visits our website, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow us to collect that data so that we can create a “profile” that links to that visitor’s web browser. We use this information to personalize your experience, enhance security, facilitate navigation, display material more efficiently and recognize the device that you are using. We may disclose OBA information to an affiliate or other third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including without limitation in connection with any bankruptcy or similar proceedings).

Behavioral Targeting/Re-Targeting: We partner with third parties to display advertising on our websites and manage our advertising on other sites. Our third party business partners may use technologies such as cookies to gather information about your activities on our websites and other sites in order to provide you advertising about us based upon your browsing activities and interests. If you access our websites on your mobile device, you may not be able to control tracking technologies through the settings. You may also be redirected from the landing page of one website to another website, owned or controlled by us, through these technologies.

Please see Choices As To Your Privacy to obtain information on opting-out of OBA.

Cookies

Our websites, online services, interactive applications, email messages, and advertisements may use “cookies” and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non-personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

We and our business partners use cookies and other technologies in mobile advertising services to control the number of times you see a given ad, deliver ads that relate to your interests, and measure the effectiveness of ad campaigns. We and our business partners/service providers also use cookies and other technologies to remember personal information when you use our website, online services, and applications. Our goal in these cases is to make your experience with us more convenient and personal. Knowing someone using your computer or device has shopped for a certain product or used a particular service helps us make our advertising and email communications more relevant to your interests. And knowing your contact information, hardware identifiers, and information about your computer or device helps us provide you with better customer service.

If you want to disable cookies and you’re using the Safari web browser, go to Safari preferences and then to the privacy pane to disable cookies. On your mobile device, go to Settings, then Safari, and then to the Cookies section. For other browsers, check with your provider to find out how to disable cookies. Also see Section 6, Choices As To Your Privacy.

As is true of online companies, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data.

We use this information to understand and analyze trends, to administer the website, to learn about user behavior on the website, to improve our product and services, and to gather demographic information about our user base as a whole. We may use this information in our marketing and advertising services as well.

In some of our email messages, we use a “click-through URL” linked to content on our website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.

Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.

Do Not Track

We do not respond to web browser Do Not Track Signals. If you would like to learn how to set your browser so that third parties do not track you, see Choices As To Your Privacy.

Links To Other Websites

We are not responsible for the practices employed by websites or services linked to or from our website or advertising, including the information or content contained therein. Please remember that when you use a link to go from our website to another website, our Privacy Policy does not apply to third-party websites. Your browsing and interaction on any third-party website, including those that have a link or advertisement on our website, are subject to that third party’s own rules and policies.

Our websites include social media features, such as the Facebook Like button and other widgets. These features may collect your IP address and which page you are visiting on our website, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the organization providing it. Some of our business partner/service provider pages may have the look and feel of being on our website, however, some information collected on those pages may not be covered under this Privacy Policy.

How We Use And Share Your Information

We use your IP address to diagnose problems with our servers, software, to administer our websites and to gather demographic information. Our third party ad servers will also provide us with summary, but not individual, reports that will tell us what you clicked on. We will primarily use your Personally Identifiable Information to provide our Services to you, as required by our agreements with you, but we and our partners, advertisers and affiliates may use Personally Identifiable Information for any legally permissible purpose. We will also use Personally Identifiable Information to enhance the operation of the websites, improve our marketing and promotional efforts, statistically analyze our websites’ use, improve our product and service offerings, and customize the websites’ content, layout, and services. We may use Personally Identifiable Information to deliver information to you and to contact you regarding administrative notices. We may also use Personally Identifiable Information to resolve disputes, troubleshoot problems and enforce our agreements with you, including the websites’ terms of use and this Privacy Policy.

We may use the information provided by you for any legally permissible purpose. We require your opt-in consent for the sharing of any Personally Identifiable Information with third parties. We will not sell, distribute or lease your Personally Identifiable Information or use your personal information to send you promotional information about third parties, unless you have given us your opt-in consent to do so. We may, without your consent, sell or transfer Personally Identifiable Information to third parties in connection with any merger, acquisition, reorganization, change in capital structure, or sale of all or substantially all of our assets or the websites we own.

Through contractual arrangements with affiliates, service providers, partners and other third parties, we and our service partners use your Personally Identifiable Information to operate the websites and to deliver their services. For example, we must release your credit card information to the card-issuing bank to confirm payment for products and services purchased on the websites; release your address information to the delivery service to deliver products that you ordered; and provide order information to third parties that help us provide customer service. We will encourage our service partners and marketing partners to adopt and post privacy policies. However, the use of your Personally Identifiable Information by our service partners is governed by the privacy policies of those service partners, and is not subject to our control. Occasionally we may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful. We may also provide Non-Personally Identifiable Information about our customers’ sales, traffic patterns, and related information to third party advertisers, but these statistics do not include any Personally Identifiable Information.

Choices As To Your Privacy

Opting Out of Online Behavioral Advertising (“OBA”) and Enabling Do Not Track: You may opt out of OBA and enable Do Not Track by doing the following:

In your browser, you can block cookies from third parties and advertisers.
In your browser, you can enable Private Browsing.
In your browser, you can enable “Do Not Track” signals. (e.g. Safari, Chrome, Firefox, Internet Explorer).

If you delete your consumer opt-out cookies, subsequently change your settings, use a different computer or change browsers you will need to opt-out again. OBA opt-outs work only on the web browser you’re using when you opt-out. You will need to repeat the opt-out for each computer and each web browser you use (e.g. Safari, Chrome, Firefox, Internet Explorer).

If your browser has cookies disabled, you do not need to opt-out, as relationship based or online behavioral advertising technology does not work when cookies are disabled. Please check your browser’s security settings to validate whether cookies are active or disabled.

Please note that even if you opt-out, you may still receive online advertising from us. Opting-out from a specific advertising provider means only that the ads you do receive will not be based on OBA.

Opting Out of Receipt of Postal, Email or Telephone Marketing and Promotional Communications: If you elected to receive marketing and/or advertising materials from us via the postal service, email, or telephone and no longer wish to do so, you may opt out of receiving those communications by:

Postal Communications: If you do not wish to receive postal communications from us, please send us a letter with your name, address and email address to Santamaria Eye Center 104 Market Street Perth Amboy, NJ 08861.
Phone Communications: If you do not wish to receive telephone communications from us, please send us a letter with your name, address, email address, and phone number to Santamaria Eye Center 104 Market Street Perth Amboy, NJ 08861.
Email Communications: If you do not wish to receive promotional emails from us, please let us know by using the opt-out response that can be found at the bottom of every email we deliver.

Children’s Privacy

Protecting the privacy of young children is especially important. For that reason, we do not knowingly collect or solicit personal information from anyone under the age of 18. If we learn that we have collected the personal information of a child under 18, or equivalent minimum age depending on jurisdiction, we will take steps to delete the information as soon as possible.

Third Party Websites

We contract with advertising companies to advertise our products and Services on websites not affiliated with us (“Third Party Websites”). We may provide OBA information provided by you to these Third Party Websites to assist in the selection of which of our advertisements or offers may appeal to you, display them to you and monitor your responses. Third Party Websites are not subject to our Privacy Policies. Please visit those individual websites for additional information on their data and privacy practices and opt-out policies.

Occasionally, you may encounter banner advertisements for us on third-party websites. We use third-party advertising service providers to distribute our advertisements on websites where we have paid to advertise. These advertisements may use tracking technologies to capture information such as IP address, browser type and usage information in order to track the effectiveness of our advertising efforts. In addition, we use advertising service providers such as Google and The Trade Desk to place advertisements for our accounts and services on websites not affiliated with us, and to help us determine which of our advertisements are most likely to be of interest to you using non-personal behavioral information. Advertisements placed by these service providers may use tracking technologies that allow monitoring of your responsiveness to such advertisements. We restrict access and collection of information by advertising service providers for purposes other than assisting us with our advertising efforts.

Updating and Correcting Your Personal Information

You can review, correct, update or delete inaccuracies to the information about you that we keep by contacting us directly at www.santamariaeyecenter.com/contact-us/. We will respond to your request within 30 days.

We will retain your information for as long as your account is active or as needed to provide you Services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

Changes To This Policy

We may update this Privacy Policy from time to time. When we change the policy in a material way, a notice will be posted on our website along with the updated Privacy Policy. Changes to this Privacy Policy are effective when they are posted on this page.

How To Contact Us

If you have any questions about this Privacy Policy, the practices of the websites, or your dealings with the Company, please contact us by sending a letter to: Santamaria Eye Center 104 Market Street Perth Amboy, NJ 08861.